Our Story
Since 1888, Squirrel Brand has been part of the American nut story. What began in Roxbury, Massachusetts grew into a heritage brand known for premium nut specialties, time-honored craftsmanship, and a lasting commitment to quality.
Where It Began
Squirrel was founded in Roxbury, Massachusetts in 1888 and registered with the U.S. patent office.
A Growing Brand
In 1889, Mr. Perley G. Gerrish acquired Squirrel and moved the company to Cambridge, Massachusetts. He began selling mixed nut varieties throughout the Boston area, helping expand the brand’s early reach and reputation.
Built on Craftsmanship
Squirrel Brand became known for master-roasted nut products, carefully selected ingredients, and a tradition of flavor that helped define the brand for generations.
A Brand That Endured
Squirrel Brand lived through the Industrial Revolution, two World Wars, the Great Depression, and decades of change while remaining associated with premium nut products and consistent quality.
A Story with Reach
Squirrel Brand’s nuts were carried on Admiral Richard Byrd’s Antarctic expedition and shipped around the world during World War II, reinforcing the brand’s long-standing reputation for freshness and quality.
Squirrel Brand Today
Today, Squirrel Brand continues as part of John B. Sanfilippo & Son, Inc., carrying forward a tradition of premium nut craftsmanship with products made for snacking, sharing, and gifting.
Explore the Tradition
Discover the premium nut specialties, signature flavors, and gift-worthy
favorites that continue the Squirrel Brand story today.